To the University of Nottingham, where this brilliant team of students are helping me with some research on marketing.
They’ve called themselves ZIADA (using their initials) and have already done some really useful background research for me, and are now digging deeper and coming up with advice on the best way of reaching new customers.
It’s part of a project run by the University where students are set a Consultancy Challenge, and work on a real business issue on behalf of a local company or charity.
