Feedback and reviews

Thumbs up for a big thank you

I don’t know about you, but I’ve got a bit tired with companies who pester me for reviews and feedback. I understand why it’s important to them, but I find it annoying when I get emails saying “How do you like your new 10mm self-tapping screw?” “How did we do with your query to our help desk?” or “Click here to provide feedback on your insurance renewal experience.” Here’s a genuine one from today:-

Standard eBay product review request for feedback

All of this makes me reluctant to ask our customers for feedback and reviews on their fireworks. I’d prefer their comments to be unsolicited and genuine.

So some of the things that people have said to us this year, by email, in person, by text or carrier pigeon are all the more pleasing…

“Thank you so much. Even better than last year.”

“Brilliant. I really appreciated your advice and the free delivery.”

“Fabulous. Best ever.”

“We’ll be in touch for our New Year fireworks.”

“I really like doing business with you.”

“You guys really know what you are doing. Thanks so much.”

“The products are so much better than the ones we’ve bought before from *******”

“Excellent service”

“Blimey, that was quick!”

And I can relate to this one which has just come in… “Would love to give you a glowing review but regrettably we are not on Facebook.”

Another successful Bonfire Night

Close up of pink and gold fireworks in the night sky

This year has been our best so far. We supplied our friends at Electrify with the fireworks for all their shows again – from Kent to Cheshire, from Oxfordshire to County Durham, from London to the Humber, crowds all over the country were treated to some of the best displays in the UK.

My own favourite show is always the one I fire for Electrify in my own village of Radcliffe on Trent. The local schools, sports clubs and voluntary organisations get together to organise a true community event, with a fun fair, live music, food and drink, novelties, and (of course) two firework displays. There’s a quiet one for the children and a spectacular show later on for the adults (and the children brave enough to stay on).

It’s what it’s all about for me – people gathering in the dark in the depths of autumn to celebrate the summer that’s passed and look forward to the cosy nights of winter. Never mind the wind and the rain. Wrap up warm and fill the sky with light and fire.

So thank you to all our customers, to all the people who came to watch a show, to the firers, to the clearer-uppers, to Lucy and Ian at Electrify, and to all the volunteers who made it a night to remember.

See you next year.